Xpresso Delight Archive

  • There is not a lot you can say about a $1 coffee. The price point serves to both set expectations and define user experience, at least if "Predictably Irrational" by Dan Ariely is spot on. I am sure that this was not the idea when Xpresso Delight were asked to bring the machine in. The price point was set to cover costs.0January 30, 2009

    Long Black at Greyhound Australia

    There is not a lot you can say about a $1 coffee. The price point serves to both set expectations and define user experience, at least if “Predictably Irrational” by Dan Ariely is spot on. I am sure that this was not the idea when Xpresso Delight were asked to bring the machine in. The price point was set to cover costs.